What partnership should be

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We're a collective of former CMOs and founders who've been in your shoes. As leaders who've built and scaled companies, we understand the entrepreneurial mindset because we live it.

Why we exist

Building an in-house marketing team is fraught with challenges. It's expensive, time-consuming, and carries significant risk. Plus, the process of recruiting and retaining top marketing talent drains resources and delays project timelines - especially when you don't have an experienced marketing leader involved.

Meanwhile, agencies and freelancers offer little relief. Their business model thrives on your continued dependence, while you seek self-sufficiency and sustainable growth. This misalignment of goals creates a cycle where external partners have little incentive to truly empower you.

We envisioned something different.

From day one, the VCMO partnership model is designed to get you ready for life after us - not with us. Our success is measured by your independence, not by how long we can keep you as a client.

The result? A transformation partner that genuinely aligns with your objectives, delivered through a team that embodies the collaborative leadership you need to thrive.

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Our team

Michael Laps
Chief Marketing Officer

Brands worked on

ANZ Bank, Converse, NRL, HelloFresh

Ali King
Chief Marketing Officer

Brands worked on

Samsung, Adidas Group, Lacoste, Nokia

Stephanie King
Chief Marketing Officer

Brands worked on

Michelle Bridges 12-Week Body Transformation, Mentem by UNSW, LTrent, Kramer Asia Pacific

Laurence Savin
Chief Marketing Officer

Brands worked on

Uber, Oscar Insurance, Amber Electric, Stile Education

Christopher Melotti
Chief Marketing Officer

Brands worked on

Bunnings, News Corp Australia, University of Sydney, Cochlear

Adrian Ciaschetti
Chief Technology Officer

Brands worked on

Qantas, NAB, Leaselab, Zodia

Why Choose VCMO?

Traditional In-House Model
Recruitment takes forever

Finding top-notch marketing talent is difficult. It might be six months before the successful candidate’s first day at your company - and another six months before they reach full productivity. That’s a full year wasted.

Vetting candidates is challenging

Many interviewers don’t know what questions to ask to properly assess candidate qualifications, skills and track record - because they’re not marketers themselves. And the wrong hire can set your strategy back years and cost hundreds of thousands in lost opportunity.

Marketers are expensive

Whether you’re looking for a CMO, Head of Marketing, Marketing Director or Senior Marketing Manager - talented marketers aren’t cheap. Then add superannuation, bonuses, company perks, annual and sick leave, and yearly pay rises. And don’t get us started on the 15-20% recruitment fees…

Building a team is draining

There are so many agencies, freelancers and consultants out there. Wading through them to figure out who’s the real deal is overwhelming and pushes out the timeline for hitting growth targets.

Things move slowly

Finding and onboarding the right in-house talent takes time. Finding and onboarding the right agencies takes time. Building a strategy and starting to roll it out takes time.

Hire slow, fire slow

Some people interview really well yet don’t deliver what they promised. But once they’ve started they can be hard to remove, which can create culture issues, performance issues and morale issues.

Limited skills

Even successful hires may lack the diverse skill sets needed for comprehensive marketing leadership. One person simply can’t know all the facets of marketing in detail.

The VCMO Difference
We’re ready to start tomorrow

Our CMOs are the best of the best and can start right away, saving you from countless months of lost time. In turn, we’re offering immediate productivity and an accelerated revenue growth trajectory.

Track record of success

All of our CMOs have over 15 years of diverse experience, from start-ups, to publicly listed companies, to working at some of the biggest brands in the world. Normally it would be a track record that money couldn’t buy. But with VCMO, you can.

Get a CMO for the price of a junior

We’re 50-60% cheaper than a normal CMOs salary (and even more cost effective if you include all the other bells and whistles). We’re closer to the price of a junior marketer, but without sacrificing the experience and knowledge your company needs.

A proven network of specialists

Skip the frustrating and confusing process of having to find, sort through and choose delivery partners. We bring a tried-and-tested network of trusted agencies and freelancers to deliver your project on time, on budget and to the highest possible standards.

We operate at light speed

We’ll complete a full audit of your marketing ecosystem and deliver a brand new marketing strategy in 30 days, giving you clarity and confidence that we’ll help you hit your ambitious growth targets.

Hire fast, fire fast

We can start right away and, if you don’t feel like you’re getting value out of the arrangement, then there’s no need for it to continue. You get total flexibility to scale up or down as required.

Unlimited support

We have a community of CMOs with diverse skills and specialties that we can tag in and out of any project. So no matter what expertise might be required, we’ve got it covered.

The values we live by

Visionary

We help our clients anticipate market trends, push boundaries, innovate and shape the future - rather than merely responding to it.

Collective

Collective success takes priority over individual achievement. We foster a culture where diverse perspectives are valued and teams work seamlessly across functions.

Mastery

We pursue excellence through continuous learning and dedication to our craft, always striving to be the best at what we do.

Ownership

Your company is our company, and your challenges and successes are ours too. That’s why we’ll treat you and every decision we make with care, respect and diligence.

Wherever you are, we are

The VCMO team lives all over Australia. So wherever you are and whatever you need, we're ready to help.
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Let our team take you from challenger to champion