Results that speak volumes

Explore real-world case studies that showcase how we transform brands with strategies designed to deliver serious growth and competitive advantage.

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Leaselab

Marketing Strategy
Branding
Creative
Digital
UX Design
We tripled Leaselab’s monthly lead numbers without increasing their marketing budget by rebuilding their digital strategy and implementing critical marketing processes.
195%
increase in leads in 12 months
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Leaselab engaged Michael in a fractional CMO role to help establish our marketing strategy, manage our agencies, build our brand and creative, and centralise our marketing budget. Michael has brought exceptional value to Leaselab both professionally and personally. He has treated Leaselab as if it were his own business, consistently giving us much more time and dedication than he's been compensated for. Michael's ability to remain open to different perspectives and his willingness to challenge our thinking have been invaluable to our team. His expertise, commitment, and passion have significantly impacted our growth, and I highly recommend Michael to any business looking for a transformative marketing leader.

Ed Smith
COO
at
Leaselab

AMF Magnetics

Marketing Strategy
Digital
CRM
We took AMF Magnetics from quiet achiever to market leader and tripled their revenue by helping to build and train an incredible team in parallel with launching a fresh marketing strategy.
3x
revenue growth in 5 years
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I have had the pleasure of working closely with Michael for many years, and without hesitation I can attest to his expertise in growing a business. He's consistently demonstrated an ability to think strategically and has a great understanding of marketing trends, leading to insights that have been instrumental in guiding our company through various challenges, changes and opportunities. We've more than tripled our revenue since we started working with him.

But beyond his impressive professional skills, it's clear that Michael genuinely cares for his clients. His combination of knowledge, integrity and kindness makes him a truly exceptional professional to work with.

I highly recommend Michael to any company seeking a dedicated and results-driven growth advisor or someone to help them develop a strategic plan. It has been an absolute pleasure collaborating with him over the years, and I look forward to many more successful projects together!

Catalina Rodriguez
CEO
at
AMF Magnetics

Balance Advertising

Marketing Strategy
Branding
Marketing Processes
Team Training
We helped Balance close $1 million in new business by refreshing and repositioning the brand, focusing on critical sales and marketing processes and team training.
$1m
in new business in 6 months
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Michael has been an integral part to our success, helping us win business and maintain our existing client partners. His relentless drive to build sound strategic platforms, his comprehensive understanding of the digital landscape, his passion for marketing and his desire to improve our business make him a unique colleague around the office. His work ethic is unmatched. What can take someone three days to complete, he will do it better and in one day. With all that said, the best bit is he cares and takes a genuine interest in individuals and what makes them tick. This is a wonderful quality in a person. I could not recommend him enough.

Trent O’Sullivan
Managing Director
at
Balance Advertising

What our clients say

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We engaged Michael as our external CMO to support the marketing campaigns for the launch of our new finance outsource offering, and his contributions have been invaluable. Michael drove our marketing strategy, providing excellent advice, and assisting with the design and build of our website. His extensive network has been a great asset, connecting us with top-tier suppliers in both marketing and sales, helping us form strong partnerships and achieve the outcomes we were aiming for.

He also provided a sounding board and advisory support whenever we needed to bounce ideas, always offering insightful guidance. His well-rounded knowledge of marketing, sales, and business growth strategies has been incredibly beneficial to us in the early stages of this new venture. I highly recommend Michael to any business seeking a top-tier marketing consultant who delivers quality outcomes.

David Buff
Co-Founder
at
S&B Private
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I had the pleasure of having Michael present to an industry committee group that I chair, and I can't recommend him highly enough. Michael's expertise in digital marketing and conversion strategies is exceptional, and he has a great ability to break down complex concepts into actionable insights. His presentation was engaging, informative, and tailored perfectly to the needs of our group. Michael’s deep understanding of digital marketing strategies and approach to driving conversions left our team of Aquatic and Leisure Centre operators with valuable strategies to implement. I look forward to working with him again in the future.

John Clark
CEO
at
South East Leisure
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We had the pleasure of working closely with Michael to strategise the release of two new products, streamline internal processes, and refine our business message and goals. Michael's contribution to our business was valuable. He identified what needed immediate attention from what could be deferred, keeping us focused on the essentials since our day-to-day is so busy.

One of Michael's standout qualities is his genuine commitment to understanding the intricacies of our business. Drawing from a wealth of professional and personal experiences, he provided us with invaluable insights and advice tailored to our specific needs. What sets Michael apart is his genuine care for our individual aspirations and concerns - he didn't just focus on the business, but on us as individuals.

In the fast-paced world of business, it's easy to get bogged down in the day-to-day grind. Michael provided us with a much-needed perspective shift, guiding us toward clearer processes and strategic growth opportunities. His candid approach and keen eye for detail encouraged us to make meaningful progress with our goals.

Investing in Michael's expertise was a sound decision for our business. His guidance not only drove us to work on the business rather than just in it, but also highlighted many growth opportunities. For anyone seeking clarity, direction, and tangible results, Michael is worth every penny.

Amber Holmes
Operations Manager
at
Motii
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We enlisted the services of Michael, to gain valuable insights into our online experience.

His understanding of digital landscapes allowed him to pinpoint specific pain points in our current website. With clarity and precision, Michael highlighted areas where we can enhance the user journey, ultimately benefiting our customers.

We are excited to collaborate with Michael again in the future.

Ben Alexander
Founder
at
iExpedition
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If you need excellent results in digital strategy and online marketing, then Michael is your guy. After working with Michael, I was blown away with the outcomes they created for my business. Not only was Michael a pleasure to work with, he provided excellent strategy suggestions and vision to help further my business goals. He came up with ideas I hadn't even thought about yet! I would definitely recommend using Michael.

Lyndi Cohen
Best-Selling Author & Media Personality
at
The Nude Nutritionist
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What struck me about Michael was his immediate interest in getting to know my organisation and the unique challenges we were facing. He was interested in what was going on for us and how he could add value. This meant that we didn't end up with a set of generic principles but rather a tailored response to our current situation complete with actions that could be implemented immediately. It also goes without saying that Michael is on top of his game technically. Match that with someone who is intelligent, can translate 'geek' to 'marketer', and top it off a lasting partnership and you've hit gold. I've thoroughly enjoyed working with Michael and can’t recommend him highly enough.

Sarah Mathews
CEO
at
Little BIG Foundation
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I worked with Michael both as a client and as a delivery partner on different projects. The thing that impressed me most about Michael was his unique professional attitude and his awesome hustle. I learned a lot from him and his team. The 'small agency attention - big agency results' ethos that Michael brings to his work shines through and is certainly appreciated.

Laurence Savin
Head of Marketing
at
Amber Electric
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Michael is basically a walking digital and e-commerce encyclopedia. Always passionate in everything he does, Michael goes above and beyond to assist you with your growth. Whether it's just to lend advice or to completely transform your online presence, everything Michael does is met with genuine enthusiasm. In an age where we usually only care about the outcome, Michael makes sure the process is just as valuable. Working with Michael has made me a better marketer and has transformed the way we think about online as a whole.

Rachel Tigel
GM of Omni-Channel
at
Three By One

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